I’ve always been a fan of springtime (although who isn’t right?) there’s something so necessary and almost magical, about those first few days. When it seems half of the city hasn’t gotten the memo yet, and there’s always a couple people who are romping around in blizzard-worthy attire, while those who don’t leave bed without checking the weather are sporting the new khakis they got on sale. Ah sweet, sweet Spring!

Now let me tell you, I love a pair of good khakis! But… that’s not why I get so excited for this season. I love Spring because of one very simple thing. Choices.

I once read: “No man can know the word spring, until he comes to see a winter pass.” I’m no stranger to the cold and snow, trust me Canada certainly holds its own in the “battle royale” of winters. I can still remember as a child the strange thrill of the grass beginning to peek through the earth, the days getting longer, and of course there was spring vacation.

Spring meant choice. No longer would I have the details of my day dictated by the weather, it was the season of freedom.

Becoming an entrepreneur is like finding Spring all year round. Your day is no longer at the whim of a boss, or a commute (I’m still working on the weather part). Each day is filled with illimitable possibility.

As this spring gets underway, I invite you to celebrate your choices; the choice to be an entrepreneur, to pave your own path, to make your own mark. Celebrate the fact that you don’t have to be in a cubicle all day, you don’t have to punch in and out, and your commute can be as far as living room today if you feel like it.

Many people have been conditioned to think that one has to suffer to experience success. It’s as though one must be stricken with a dull, boring life to remain focused, or to continue achieving.

Let me be the first to say this is so, so very wrong! Success comes as a result of doing what you love, and doing it well. From the value you provide to the society you serve. Not from attempting to endure the uncomfortable for as long as possible. Of course, hard work is involved. But hard work does not have to be a sufferable experience. An entrepreneur must learn to maintain a sense of urgency even when their back IS NOT against the wall.

Take your business outside this week. Invest in a wireless card. Make what you enjoy to do, part of your daily business routine. Answer some emails from the park or your backyard, do your follow up calls from the beach today. Celebrate the fact that you can actually make these choices.

I’ve got some steaks on the grill, gotta run.

All my best,

Jay Kubassek

“Look at your man, now back to me, now back at your man, now back to ME!”

Unless one has been living under a space rock without electricity for the past few weeks, chances are you have seen the stunningly hilarious Old Spice ads starring a handsome, shirtless gentleman having a rather intimate conversation with the women of America about how her man could smell like this rogue. Now, I could sit here and write about the brilliance of the comedic timing and writing but what has been rather striking to me are the core principles at work here in this advertisement.

In 2007, Old Spice (a Proctor & Gamble brand) made a daring move that shook up Madison Avenue when they hired the Wieden & Kennedy Agency. The smaller collective was best known for their assertive, daring ads -amongst which were Nike’s iconic “Just do it.” campaign.

As a product based company, Proctor and Gamble has long capitalized on the efficacy of it’s products, and used the old-school idea of straight comparison (my brand is better than brand X) to convince consumers their product is the best to buy. The Internet entrepreneur is a product based company as well. Except that product is not detergent or deodorant, it’s YOU Inc.

Back to the Old Spice ad. So what is it about this commercial that has resonated so astoundingly with consumers all across the globe? As I type this, the commercial has received over 4.4 million views on YouTube (talk about going viral). One could argue it’s the pure comedic quality of the commercial, but I would argue it’s something much more simplistic than that.

1. Consumers want you to: “Talk with them, not at them”
-The character is constantly speaking directly to the audience. Engaging and prompting even your very movements at home (look down, now up…where are you?). This type of conversation keeps the audience attentive, relaxed, and psychologically establishes an immediate bond.

2. Invention of Personality
- You are what you present. Authenticity stems from an unbridled presentation of your personality. It does no one any good to be overly reverential about yourself, take yourself too seriously, or worse be obviously reverential and taking yourself too seriously! If you want people to know your product or service is fun, rewarding and simple. Be fun, rewarding and simple in your ads!

3. Brand Building Laboratory
- Brand building is always an experiment. No profitable company, in the history of the modern world, has maintained the exact same marketing or advertising strategy from start to finish. Break rules, try new things, let your imagination guide your experimentation. Who knows what you might come up with!

By the way, I’m on a horse. Have a great weekend.

All the best,

This past weekend saw the completion of our latest   Leadership Seminar at our corporate offices in New York City. Despite the rather disagreeable weather, the weekend was an enormous amount of fun and a tremendous success.

Members from all over the world were exposed to two intense days of the foremost in advanced marketing and leadership training. This comprehensive instruction was accompanied by a rare opportunity for new leaders in the community to literally rub elbows, share meals and spend intimate one on one time with the Top Producers, Leaders and Founders of CarbonCopyPRO.

Look for these recent   graduates to be rocketing to the top of the leaderboards:

Ron Meijerink, Ylva Jansson, Steve Lucas, Benny Bells, Magnus Haga, Dathen Fairley, Mike Page, James Martinez, Frank Scott, John Wallace, Jon and Josceyln Volat, and Michelle Page.

If you are still unfamiliar with how to qualify for this exclusive opportunity, be sure to visit the Leadership tab in your back office here: http://myccmarketing.com/mylevel10.php

The next   has just been announced and will be May 21st-22nd 2010! If you haven’t experienced the transformative learning possibilities of this amazing Leadership Seminar, you are sorely missing out. Find out what you need to do to qualify today. Your business will thank you.

CLICK HERE to learn more about CarbonCopyPRO 10FOR10 Events!

We celebrate the entrepreneur because these are the individuals who don’t wait, or allow for society to tell them what to be. The entrepreneur takes action to become what they should be.

What if you could become what you should be?

Mr. Wellington had been his morning companion for many years now, and preferred a rather specific route to initiate his business. The man had found Wellington in a shoebox behind an Arby’s one late night. Grease had accumulated below the pups nose giving him a rather distinguished looking moustache of oil. The man figured a proper name was only appropriate for an animal of such noble birth.

Ten o’clock came quickly, and the ticking drip of the frost could be heard spilling onto the tin shed in his garden. A manila folder sat on his desk. A lifetime of thought, discipline, sacrifice, and struggle condensed into 42 pages. As he pulled onto the interstate a solitary drop of water clung to his window. Despite his speed the drop remained steady at his flank.

This brought pause to the man, and he looked back upon that solitary drop as he made his way towards the classroom.

There were many hands to shake, and all about him the man saw nothing but smiles followed by approving nods of recognition. It was as he had hoped. He tried with all that was him to be pleased, but he could think of nothing but the defiant drop. He felt it staring at him, or into him. He wondered would it be there when he returned.

As he made his way to the podium it became clear, and a wave of calm came over him that he hadn’t felt in years. He smiled, closed the manila folder, and elegantly strode to the trash and dropped the folder in it.

His audience stood aghast, frightful and confused at what they had seen. The man bore even larger smile now as he made his way back to the podium.

His words were brief, but assured. They were received in utter silence for everyone now knew, without question, here was a man who’s ideas were worthy of thought.

Friends, do not be afraid to be different. To think differently, to change your mind. What is that defiant water drop in your life? That hope, that dream, that stares back at you day and night? Begging for you to seize itself.

I leave you with this: “He who is not everyday conquering some fear has not learned the secret of life.” -R. Waldo Emerson

All my best,

The measurement of integrity is what we do unto those for whom we have nothing to gain from. CarbonCopyPRO believes in this very concept wholeheartedly.

On January 17th PRO donated $5,000 to the Red Cross relief effort in Haiti.

More live better than before, but at what cost? Fortunes were forged, a few were earned, and the world economy caught the flu. Race was redefined, war was waged and the computer made its way into the family portrait, whether you liked it or not.

Everything, and everyone, went online. Reading, shopping, dating, shouts, murmurs and screams. The most popular surname became dot com. Born and bred were Facebook, Amazon, Google and a little thing called Twitter. The Internet’s teenage years were important and rather tumultuous times, but a new course was set.

How the world will interact and communicate has been changed forever. Web 2.0 gave way to 3.0. Choices are everywhere, opportunity is inherently more diverse and abundant. Information now finds you and follows you to sleep. All the while most things are getting more expensive, and we have to practically get naked in front of strangers to get onto an airplane.

Still it seems the best of things is still yet to come. Everywhere there is more music and more art. More healthy children are born, borders are crossed, disease is cured. Some soldiers come home, treaties are signed, apologies are made, people are forgiven.

Invariably a new year approaches and we reflect upon those things we hope are different for us as another four seasons approach. Some call them “new years resolutions,” others hopes and dreams. A few call it reality.

That’s where the 99% who “wish and hope” are separated from the 1 % who realize.

Let’s take look at just one of the common resolution millions have just made for 2010: Weight Loss.

Here’s the next part:

“Well I don’t have gym clothes really…so I need to do that first.”
“Gosh, work is just crazy right now…I seriously don’t have time to sleep let alone run 3 miles”

“Well, I was just going to start on the 15th since I’m travelling next week…and then there is Sarah’s birthday and the long weekend…yada yada yada.”

Also sound familiar?

There is only a single difference between those who live their goals, and those that only set their goals. Action. All of the desires, ambitions, fortunes, happiness and joy that we experience are the result of 1% ideas and 99% decisive action, the premise for my coming book 99%.

Bear in mind that whatever you may decide is next for you-will only be a result of the steps you take. It will be a result of the persistence you show, and the discipline you can apply towards your personal commitment to simply do it.

As we we enter this first full week of the new decade I wish everyone a Happy, Healthy and Prosperous New Year.

My best,

New York, NY (PRWeb) January 2010 – Jessica Phillibert has reason to celebrate this New Year as she received word that Jay Kubassek and others associated with CarbonCopyPRO donated more than $18 thousand dollars needed for her to complete the school year at Wheaton College.

The fundraising efforts began after Kubassek, founder of CarbonCopyPRO, responded to the plea of Jessica’s mother by donating funds himself and then asking CarbonCopyPRO associates to help the young college student.

Within 24 hours, the entire amount had been raised and wired to Wheaton College, ensuring that Jessica will be able to complete her second year at the well-respected institution. Jessica went to an independent college prep high school, on full scholarship. From there, she went on to Wheaton College with financing from a Christian donor; however, the economic downturn made their continued financial support impossible.

Wheaton stepped in and provided a scholarship, which allowed Jessica to complete the first semester of her second year. As the end of the year approached, Jessica’s mother Melanie Phillibert, became desperate to help her daughter continue her college education, but as a citizen of Jamaica, financial aid from the U.S. was not an option. Melanie, with limited funds and two other children to support, decided to reach out to Jay Kubassek, founder of CarbonCopyPRO.

As one of millions of CarbonCopyPRO associates, Melanie Phillibert knew that a response from Jay Kubassek was unlikely. She was determined to try anyway. Initially, Kubassek admits that he “blew off the emails”. Kubassek knew firsthand the tenacity it takes to envision something more than current circumstances might indicate possible.

On the morning of December 23^rd, as Kubassek sat reading yet another email from Melanie, he recalled a quote from CarbonCopyPRO VP of Leadership Development John Jackson: “Do something for someone today, with the knowing that there is no possible way for them to repay you.” Kubassek decided to do just that by donating thousands of his own money to the cause. (http://www.jaykubassek.com/2009/12/an-interesting-request)

Kubassek then invited the entire CarbonCopyPRO community to help Jessica Phillibert with her tuition needs. Twenty-four hours later, the full tuition had been donated and wired to Wheaton College, ensuring that Jessica will be able to complete her second year of higher education.

CarbonCopyPRO offers Internet marketers the instruction and education required to quickly develop a strong and lasting Internet marketing business. It operates within a unique business model where associates are encouraged to share their knowledge with one another in the belief that this will ensure the success of everyone within the community. This approach has proven to be more than theory as the achievements of CarbonCopyPRO and its associates continue to multiply.

Las Vegas, NV (PRWEB) December 15, 2009 – CarbonCopyPRO is excited to announce their latest internet marketing tool: the BlackBOX, which conforms to the Federal Trade Commission’s newly established guidelines. It was designed to streamline online commerce and allow associates to sell anything, to anyone anywhere in the world.

More than 1,300 entrepreneurs from around the globe gathered in Las Vegas to glean from the live teaching at the Fourth Master Marketing Event and to be the first to learn the details of the much anticipated BlackBOX.

Statistically speaking, CarbonCopyPRO should not exist. The average internet based business doesn’t survive beyond twelve months and yet CarbonCopyPRO is anything but average. Words like integrity, respect, and commitment define CarbonCopyPRO in an era marred by corporate greed and deception.

CarbonCopyPRO began nearly five years ago as the brainchild of co-founders Jay Kubassek and Aaron Parkinson and together they have built an organization dedicated to its associates and all involved with CarbonCopyPRO. The business partners share a commitment to positively impacting the lives of those within the CarbonCopyPRO community, as well as those in the larger community beyond CarbonCopyPRO.

It’s this commitment which drives Kubassek and Parkinson to provide CarbonCopyPRO associates with the cutting-edge tools and resources needed to compete in the ever-evolving world of Internet marketing.
Their ability to anticipate changes and provide workable solutions is what led to the development of the BlackBOX. BlackBOX is an Internet marketing tool designed to allow CarbonCopyPRO associates to sell anything, to anyone, anywhere in the world and to do so while operating within the Federal Trade Commission’s guidelines for e-commerce.

CarbonCopyPRO offers internet marketers the instruction and education required to quickly develop a strong and lasting Internet marketing business. It eliminates the overhead traditionally associated with building an Internet marketing business by providing a fully staffed virtual office, business resources, and communication tools, as well as the support and training necessary for each associate to successfully achieve their goals.

CarbonCopyPRO operates within a unique business model where associates are encouraged to share their knowledge with one another in the belief that this will ensure the success of everyone within the community. This approach has proven to be more than theoretical as the achievements of CarbonCopyPRO and its associates continue to multiply.

Becoming a CarbonCopyPRO associate requires both an application and a referral from an already existing member. In this way, CarbonCopyPRO protects the integrity of its community and manages its growth, allowing CarbonCopyPRO to fulfill its commitment to its associates.

CarbonCopyPRO is available in 173 countries and 42 languages. Please visit http://www.CarbonCopyPRO.com to submit an application for membership or to learn more about the BlackBOX and the other Internet marketing tools offered by CarbonCopyPRO.

Oh the Holidays… The crisp snap of the winter breeze, lights emerging from every corner imaginable; illuminating the evening skies like the sun just squeezed itself through the screen door. It’s a time for celebration, a time for reflection. For smiles, and long overdue embraces that have sat on shelves collecting the dust of neglect.

For too many people the world over, this holiday brings with it a new anticipation. The close of the year is upon us, the months passed have been marked with a collective anxiety of what is to come. Will it get better? Has the worst of it passed? What will I do next year?

Entrepreneurs are not immune to these same moments of uncertainty, however when one has the reigns in their hands the navigation of these troublesome times is infinitely easier.

This Holiday season holds a special anticipation for me personally. The birth of my second child is imminent (and I mean imminent, the bag is packed by the door). I know many of you reading this are parents as well. You know all too well the worry and the hope. The desire for everything to be better for them, than it was for you. It’s why we put in the hours, sacrifice daily, sleep less, desire more.

As I think of all the things I must teach my baby girl in the coming years; reading, potty training, table manners and the like, it has occurred to me that what I want her to know most of all is that it matters not where you’re from or where you are, it’s where you are going.

We are all someone’s children. We all have a hometown, a first kiss, a first disappointment, a first job. But the reality is these things, while important in the shape of our being, have no bearing on where our lives may take us. What we desire in life, what we desire for our children, lies ahead and not behind us.

As we come into this new year, let’s embrace the promise of infinite possibility. Forget whatever hurdle or misstep may have plagued you this past year and focus on where you want to be.

After all, it doesn’t matter where you’re from, it’s about where you’re going.

See you at the top.

All my best,

Jay Kubassek